Next Gen AI for Modern
Creativity
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Creativity
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Next Gen AI for Modern
Creativity
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Explore how artificial intelligence is transforming digital marketing strategies and enhancing customer engagement.
Explore how artificial intelligence is transforming digital marketing strategies and enhancing customer engagement.
Lezard & Balthazar Talks
As part of the development of our ecosystem and our commitment to creating more opportunities for dialogue, we are officially launching the Lezard & Balthazar Talks.
For over a decade, we have built a community around us based on three core values: creation, sharing and performance.
The Lezard & Balthazar Talks were born out of a simple conviction: innovation must be discussed, shared and made accessible.
Through this initiative, we aim to give a voice to committed, inspiring and visionary individuals in order to spark discussions about the cultural, artistic, technological and societal transformations shaping our era.
Our ambition is to create an open, ethical and accessible space where ideas flow freely, helping everyone to better understand the new trends, creative shifts and innovations that are redefining every sector.
First edition: Spectrum, The Birth of Light
For this first edition, Lezard & Balthazar Talks is partnering with FB ART for the cultural and artistic event Spectrum, The Breath of Light.
An occasion where art, culture and innovation come together, designed to inspire the community and spark discussion on the role of artificial intelligence in the creative industries.
Event agenda
Discover The Event Agenda
Discover The Event Agenda
PANEL 01
16h30
IA, Culture & Création
PANEL 01
16h30
IA, Culture & Création
About the panel
This panel will bring together three complementary perspectives; an artist, a producer and a cultural practitioner, to discuss a topic that is profoundly transforming the creative industries: artificial intelligence. Spanning creation, production and new cultural experiences, the discussions will explore how AI is redefining artistic processes, stimulating innovation and opening up new opportunities for creators and cultural institutions. An opportunity for reflection and discussion on the challenges, opportunities and the role of humans in this new creative era.
Moderator
A journalist and prominent figure in the Tunisian media scene, Yessine Redissi has made a name for himself through his outspoken, compassionate commentary, which is deeply rooted in contemporary social and cultural issues. Through his public appearances and discussion forums, he champions an open-minded approach to dialogue, culture and innovation.
Speakers
PANEL 02
17h30
IA & Art pour les Marques
PANEL 02
17h30
IA & Art pour les Marques
About the panel
A discussion on the role of artificial intelligence in communication, branding and new creative experiences for brands.
The panel will address the following topics in particular:
The evolution of advertising creation with AI
Collaboration between humans and artificial intelligence
New creative applications for brands
The impact of AI on strategy, content and performance
Moderator
A journalist and prominent figure in the Tunisian media scene, Yessine Redissi has made a name for himself through his outspoken, compassionate commentary, which is deeply rooted in contemporary social and cultural issues. Through his public appearances and discussion forums, he champions an open-minded approach to dialogue, culture and innovation.
Speakers
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sponsorship
Meet out sponsors who help to bring this think live
Meet out sponsors who help to bring this think live
Join the conversation
Discover how innovation is redefining art, culture, and brands
Discover how innovation is redefining art, culture, and brands
Save the date
& the location
Saturday 23 May 2026
Bhar Lazreg, Urban Centar, Marsa 2046
Next Gen AI for Modern
Creativity
B
r
a
n
d
s
Creativity
B
r
a
n
d
s
Next Gen AI for Modern
Creativity
B
r
a
n
d
s
Explore how artificial intelligence is transforming digital marketing strategies and enhancing customer engagement.
Explore how artificial intelligence is transforming digital marketing strategies and enhancing customer engagement.
Lezard & Balthazar Talks
As part of the development of our ecosystem and our commitment to creating more opportunities for dialogue, we are officially launching the Lezard & Balthazar Talks.
For over a decade, we have built a community around us based on three core values: creation, sharing and performance.
The Lezard & Balthazar Talks were born out of a simple conviction: innovation must be discussed, shared and made accessible.
Through this initiative, we aim to give a voice to committed, inspiring and visionary individuals in order to spark discussions about the cultural, artistic, technological and societal transformations shaping our era.
Our ambition is to create an open, ethical and accessible space where ideas flow freely, helping everyone to better understand the new trends, creative shifts and innovations that are redefining every sector.
First edition: Spectrum, The Birth of Light
For this first edition, Lezard & Balthazar Talks is partnering with FB ART for the cultural and artistic event Spectrum, The Breath of Light.
An occasion where art, culture and innovation come together, designed to inspire the community and spark discussion on the role of artificial intelligence in the creative industries.
Event agenda
Discover The Event Agenda
Discover The Event Agenda
PANEL 01
16h30
IA, Culture & Création
PANEL 01
16h30
IA, Culture & Création
About the panel
This panel will bring together three complementary perspectives; an artist, a producer and a cultural practitioner, to discuss a topic that is profoundly transforming the creative industries: artificial intelligence. Spanning creation, production and new cultural experiences, the discussions will explore how AI is redefining artistic processes, stimulating innovation and opening up new opportunities for creators and cultural institutions. An opportunity for reflection and discussion on the challenges, opportunities and the role of humans in this new creative era.
Moderator
A journalist and prominent figure in the Tunisian media scene, Yessine Redissi has made a name for himself through his outspoken, compassionate commentary, which is deeply rooted in contemporary social and cultural issues. Through his public appearances and discussion forums, he champions an open-minded approach to dialogue, culture and innovation.
Speakers
PANEL 02
17h30
IA & Art pour les Marques
PANEL 02
17h30
IA & Art pour les Marques
About the panel
A discussion on the role of artificial intelligence in communication, branding and new creative experiences for brands.
The panel will address the following topics in particular:
The evolution of advertising creation with AI
Collaboration between humans and artificial intelligence
New creative applications for brands
The impact of AI on strategy, content and performance
Moderator
A journalist and prominent figure in the Tunisian media scene, Yessine Redissi has made a name for himself through his outspoken, compassionate commentary, which is deeply rooted in contemporary social and cultural issues. Through his public appearances and discussion forums, he champions an open-minded approach to dialogue, culture and innovation.
Speakers
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sponsorship
Meet out sponsors who help to bring this think live
Meet out sponsors who help to bring this think live
Join the conversation
Discover how innovation is redefining art, culture, and brands
Discover how innovation is redefining art, culture, and brands
Save the date
& the location
Saturday 23 May 2026
Bhar Lazreg, Urban Centar, Marsa 2046
Next Gen AI for Modern
Creativity
B
r
a
n
d
s
Creativity
B
r
a
n
d
s
Next Gen AI for Modern
Creativity
B
r
a
n
d
s
Explore how artificial intelligence is transforming digital marketing strategies and enhancing customer engagement.
Explore how artificial intelligence is transforming digital marketing strategies and enhancing customer engagement.
Lezard & Balthazar Talks
As part of the development of our ecosystem and our commitment to creating more opportunities for dialogue, we are officially launching the Lezard & Balthazar Talks.
For over a decade, we have built a community around us based on three core values: creation, sharing and performance.
The Lezard & Balthazar Talks were born out of a simple conviction: innovation must be discussed, shared and made accessible.
Through this initiative, we aim to give a voice to committed, inspiring and visionary individuals in order to spark discussions about the cultural, artistic, technological and societal transformations shaping our era.
Our ambition is to create an open, ethical and accessible space where ideas flow freely, helping everyone to better understand the new trends, creative shifts and innovations that are redefining every sector.
First edition: Spectrum, The Birth of Light
For this first edition, Lezard & Balthazar Talks is partnering with FB ART for the cultural and artistic event Spectrum, The Breath of Light.
An occasion where art, culture and innovation come together, designed to inspire the community and spark discussion on the role of artificial intelligence in the creative industries.
Event agenda
Discover The Event Agenda
Discover The Event Agenda
PANEL 01
16h30
IA, Culture & Création
PANEL 01
16h30
IA, Culture & Création
About the panel
This panel will bring together three complementary perspectives; an artist, a producer and a cultural practitioner, to discuss a topic that is profoundly transforming the creative industries: artificial intelligence. Spanning creation, production and new cultural experiences, the discussions will explore how AI is redefining artistic processes, stimulating innovation and opening up new opportunities for creators and cultural institutions. An opportunity for reflection and discussion on the challenges, opportunities and the role of humans in this new creative era.
Moderator
A journalist and prominent figure in the Tunisian media scene, Yessine Redissi has made a name for himself through his outspoken, compassionate commentary, which is deeply rooted in contemporary social and cultural issues. Through his public appearances and discussion forums, he champions an open-minded approach to dialogue, culture and innovation.
Speakers
PANEL 02
17h30
IA & Art pour les Marques
PANEL 02
17h30
IA & Art pour les Marques
About the panel
A discussion on the role of artificial intelligence in communication, branding and new creative experiences for brands.
The panel will address the following topics in particular:
The evolution of advertising creation with AI
Collaboration between humans and artificial intelligence
New creative applications for brands
The impact of AI on strategy, content and performance
Moderator
A journalist and prominent figure in the Tunisian media scene, Yessine Redissi has made a name for himself through his outspoken, compassionate commentary, which is deeply rooted in contemporary social and cultural issues. Through his public appearances and discussion forums, he champions an open-minded approach to dialogue, culture and innovation.
Speakers
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sophie Alexandra Aiachi
As an entrepreneur, Sophie Alexandra Aiachi has been working for over fifteen years in the fields of brand strategy, communications and artificial intelligence. Through Lézard & Balthazar, Be Bouncy and Meet Lilia, she develops projects at the intersection of branding, technology and storytelling, spanning Europe, North Africa and the Middle East. Through L&B Talks, she champions a contemporary vision of the creative industries, where strategy, culture and innovation shape the narratives of tomorrow.
Ayoub Ben Younes
Ayoub is an entrepreneur and digital strategy expert, specialising in customer relationship automation and artificial intelligence technologies applied to the communications and service sectors. As the founder of Be Bouncy and Lézard & Balthazar, he supports brands in their digital transformation through solutions that combine AI, creativity and business performance.
Sponsorship
Meet out sponsors who help to bring this think live
Meet out sponsors who help to bring this think live
Join the conversation
Discover how innovation is redefining art, culture, and brands
Discover how innovation is redefining art, culture, and brands
Save the date
& the location
Saturday 23 May 2026
Bhar Lazreg, Urban Centar, Marsa 2046