
Digital Strategy
BANK ABC – Strategic Digital Partnership
BANK ABC – Strategic Digital Partnership
BANK ABC – Strategic Digital Partnership
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
Year
2023
Year
2023
Year
2023
Client
Bank ABC
Client
Bank ABC
Client
Bank ABC
Industry
Bank & Finance
Industry
Bank & Finance
Industry
Bank & Finance
Project Duration
Ongoing
Project Duration
Ongoing
Project Duration
Ongoing
Introduction
Introduction
Introduction
Bank ABC has been partnering with Lézard & Balthazar in a long-term strategic collaboration aimed at strengthening the bank’s digital communication and brand positioning in North Africa.
This partnership reflects our shared vision: to make financial communication more human, accessible and performance-driven.



Objective
Objective
Objective
To provide continuous strategic guidance and creative support for Bank ABC’s digital presence, ensuring consistent growth and alignment with the bank’s innovation-led approach.






Challenge
Challenge
Challenge
Transforming the digital identity of a major regional bank while maintaining the institutional credibility and tone expected of a leading financial group.



Result
Result
Result
Ongoing strategic partnership with quarterly roadmap reviews
Full content and social media ecosystem managed by L&B
Continuous performance optimization (SEA, paid, engagement KPIs)
Strengthened corporate brand trust and internal alignment
Latest Projects

Digital Strategy
BANK ABC – Strategic Digital Partnership
BANK ABC – Strategic Digital Partnership
BANK ABC – Strategic Digital Partnership
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
Year
2023
Year
2023
Year
2023
Client
Bank ABC
Client
Bank ABC
Client
Bank ABC
Industry
Bank & Finance
Industry
Bank & Finance
Industry
Bank & Finance
Project Duration
Ongoing
Project Duration
Ongoing
Project Duration
Ongoing
Introduction
Introduction
Introduction
Bank ABC has been partnering with Lézard & Balthazar in a long-term strategic collaboration aimed at strengthening the bank’s digital communication and brand positioning in North Africa.
This partnership reflects our shared vision: to make financial communication more human, accessible and performance-driven.



Objective
Objective
Objective
To provide continuous strategic guidance and creative support for Bank ABC’s digital presence, ensuring consistent growth and alignment with the bank’s innovation-led approach.






Challenge
Challenge
Challenge
Transforming the digital identity of a major regional bank while maintaining the institutional credibility and tone expected of a leading financial group.



Result
Result
Result
Ongoing strategic partnership with quarterly roadmap reviews
Full content and social media ecosystem managed by L&B
Continuous performance optimization (SEA, paid, engagement KPIs)
Strengthened corporate brand trust and internal alignment
Latest Projects

Digital Strategy
BANK ABC – Strategic Digital Partnership
BANK ABC – Strategic Digital Partnership
BANK ABC – Strategic Digital Partnership
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
A long-term strategic partnership reshaping Bank ABC’s digital ecosystem across North Africa. Through content, performance optimization, and brand storytelling, we support the bank’s evolution as a credible and innovation-led financial group.
Year
2023
Year
2023
Year
2023
Client
Bank ABC
Client
Bank ABC
Client
Bank ABC
Industry
Bank & Finance
Industry
Bank & Finance
Industry
Bank & Finance
Project Duration
Ongoing
Project Duration
Ongoing
Project Duration
Ongoing
Introduction
Introduction
Introduction
Bank ABC has been partnering with Lézard & Balthazar in a long-term strategic collaboration aimed at strengthening the bank’s digital communication and brand positioning in North Africa.
This partnership reflects our shared vision: to make financial communication more human, accessible and performance-driven.



Objective
Objective
Objective
To provide continuous strategic guidance and creative support for Bank ABC’s digital presence, ensuring consistent growth and alignment with the bank’s innovation-led approach.






Challenge
Challenge
Challenge
Transforming the digital identity of a major regional bank while maintaining the institutional credibility and tone expected of a leading financial group.



Result
Result
Result
Ongoing strategic partnership with quarterly roadmap reviews
Full content and social media ecosystem managed by L&B
Continuous performance optimization (SEA, paid, engagement KPIs)
Strengthened corporate brand trust and internal alignment


