Content & Communication Strategy
BOGA
BOGA
BOGA
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Year
2018
Year
2018
Year
2018
Client
BOGA
Client
BOGA
Client
BOGA
Industry
Beverage
Industry
Beverage
Industry
Beverage
Project Duration
5 years
Project Duration
5 years
Project Duration
5 years
Intro
Intro
Intro
For five years, from 2018 to 2022, Lézard & Balthazar supported BOGA in the design and rollout of its influencer marketing campaigns in Tunisia. Through creative and engaging activations, we helped strengthen the connection between the brand and its consumers.
Among the flagship campaigns, “9bal wala tawa” leveraged nostalgia to build emotional proximity with the Tunisian audience. By collaborating with popular and trusted influencers, we created authentic content that revived positive collective memories.
We also developed cocktail-recipe content featuring BOGA beverages, in partnership with the Tunisian Bartender School and several content creators. These Reels and videos highlighted the brand in real-life, inspiring consumption moments.
All content was distributed across Instagram, Facebook, and YouTube, generating strong community engagement.
Challenge
Challenge
Challenge
The main challenge was to capture the attention of an audience constantly exposed to information, while staying true to BOGA’s brand identity.
We needed to:
identify strong emotional triggers such as nostalgia
tap into Tunisian cultural references
select influencers aligned with the brand values
while renewing creative ideas each year to keep interest and conversation alive around BOGA.
Solution
Solution
Solution
We implemented a structured, long-term influencer strategy that included:
strategic selection of relevant influencer profiles
development of creative concepts: nostalgia, recipes, product staging
production of platform-optimized content
contests and creative challenges to encourage participation
The “9bal wala tawa” campaign focused on emotional connection through nostalgia, while the cocktail campaigns offered a more experiential and playful brand experience.
Impact
Impact
Impact
Across five years of collaboration, these influencer campaigns contributed to:
a significant increase in social media engagement
strong organic interactions and user-generated content
the creation of a lasting emotional bond with the audience
reinforcement of BOGA’s brand image as close to Tunisian culture and daily life
From 2018 to 2022, BOGA successfully strengthened its digital presence and consolidated its status as a beloved brand in Tunisia.
Latest Projects
Content & Communication Strategy
BOGA
BOGA
BOGA
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Year
2018
Year
2018
Year
2018
Client
BOGA
Client
BOGA
Client
BOGA
Industry
Beverage
Industry
Beverage
Industry
Beverage
Project Duration
5 years
Project Duration
5 years
Project Duration
5 years
Intro
Intro
Intro
For five years, from 2018 to 2022, Lézard & Balthazar supported BOGA in the design and rollout of its influencer marketing campaigns in Tunisia. Through creative and engaging activations, we helped strengthen the connection between the brand and its consumers.
Among the flagship campaigns, “9bal wala tawa” leveraged nostalgia to build emotional proximity with the Tunisian audience. By collaborating with popular and trusted influencers, we created authentic content that revived positive collective memories.
We also developed cocktail-recipe content featuring BOGA beverages, in partnership with the Tunisian Bartender School and several content creators. These Reels and videos highlighted the brand in real-life, inspiring consumption moments.
All content was distributed across Instagram, Facebook, and YouTube, generating strong community engagement.
Challenge
Challenge
Challenge
The main challenge was to capture the attention of an audience constantly exposed to information, while staying true to BOGA’s brand identity.
We needed to:
identify strong emotional triggers such as nostalgia
tap into Tunisian cultural references
select influencers aligned with the brand values
while renewing creative ideas each year to keep interest and conversation alive around BOGA.
Solution
Solution
Solution
We implemented a structured, long-term influencer strategy that included:
strategic selection of relevant influencer profiles
development of creative concepts: nostalgia, recipes, product staging
production of platform-optimized content
contests and creative challenges to encourage participation
The “9bal wala tawa” campaign focused on emotional connection through nostalgia, while the cocktail campaigns offered a more experiential and playful brand experience.
Impact
Impact
Impact
Across five years of collaboration, these influencer campaigns contributed to:
a significant increase in social media engagement
strong organic interactions and user-generated content
the creation of a lasting emotional bond with the audience
reinforcement of BOGA’s brand image as close to Tunisian culture and daily life
From 2018 to 2022, BOGA successfully strengthened its digital presence and consolidated its status as a beloved brand in Tunisia.
Latest Projects
Content & Communication Strategy
BOGA
BOGA
BOGA
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Lézard & Balthazar supported BOGA’s influencer marketing in Tunisia from 2018 to 2022. Campaigns combined nostalgia, creators, and lifestyle content.
Year
2018
Year
2018
Year
2018
Client
BOGA
Client
BOGA
Client
BOGA
Industry
Beverage
Industry
Beverage
Industry
Beverage
Project Duration
5 years
Project Duration
5 years
Project Duration
5 years
Intro
Intro
Intro
For five years, from 2018 to 2022, Lézard & Balthazar supported BOGA in the design and rollout of its influencer marketing campaigns in Tunisia. Through creative and engaging activations, we helped strengthen the connection between the brand and its consumers.
Among the flagship campaigns, “9bal wala tawa” leveraged nostalgia to build emotional proximity with the Tunisian audience. By collaborating with popular and trusted influencers, we created authentic content that revived positive collective memories.
We also developed cocktail-recipe content featuring BOGA beverages, in partnership with the Tunisian Bartender School and several content creators. These Reels and videos highlighted the brand in real-life, inspiring consumption moments.
All content was distributed across Instagram, Facebook, and YouTube, generating strong community engagement.
Challenge
Challenge
Challenge
The main challenge was to capture the attention of an audience constantly exposed to information, while staying true to BOGA’s brand identity.
We needed to:
identify strong emotional triggers such as nostalgia
tap into Tunisian cultural references
select influencers aligned with the brand values
while renewing creative ideas each year to keep interest and conversation alive around BOGA.
Solution
Solution
Solution
We implemented a structured, long-term influencer strategy that included:
strategic selection of relevant influencer profiles
development of creative concepts: nostalgia, recipes, product staging
production of platform-optimized content
contests and creative challenges to encourage participation
The “9bal wala tawa” campaign focused on emotional connection through nostalgia, while the cocktail campaigns offered a more experiential and playful brand experience.
Impact
Impact
Impact
Across five years of collaboration, these influencer campaigns contributed to:
a significant increase in social media engagement
strong organic interactions and user-generated content
the creation of a lasting emotional bond with the audience
reinforcement of BOGA’s brand image as close to Tunisian culture and daily life
From 2018 to 2022, BOGA successfully strengthened its digital presence and consolidated its status as a beloved brand in Tunisia.