Branding, PR & Influence Strategy
MARRIOTT – Brand Installation in Tunisia
MARRIOTT – Brand Installation in Tunisia
MARRIOTT – Brand Installation in Tunisia
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
Year
2020
Year
2020
Year
2020
Client
Marriott International
Client
Marriott International
Client
Marriott International
Industry
Hospitality & Lifestyle
Industry
Hospitality & Lifestyle
Industry
Hospitality & Lifestyle
Project Duration
12 months
Project Duration
12 months
Project Duration
12 months
Introduction
Introduction
Introduction
Marriott entrusted Lézard & Balthazar with the launch of its first hotel in Tunisia — the Sousse Pearl Marriott Resort & Spa.
Our mission was to introduce the brand to the Tunisian market with a full 360° communication and influence strategy that reflected Marriott’s global standards while embracing local culture.
Objective
Objective
Objective
To successfully establish the Marriott brand in Tunisia, creating strong visibility, aspiration, and loyalty through digital storytelling and strategic PR activations.
Challenge
Challenge
Challenge
Translating a world-renowned hospitality brand into a locally relevant experience, capable of engaging both Tunisian travelers and international audiences.
Result
Result
Result
Successful brand launch and positioning in Tunisia
Full digital and PR ecosystem established for the resort
Strategic influencer activations and lifestyle content
Reinforced Marriott’s footprint in North Africa
Latest Projects
Branding, PR & Influence Strategy
MARRIOTT – Brand Installation in Tunisia
MARRIOTT – Brand Installation in Tunisia
MARRIOTT – Brand Installation in Tunisia
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
Year
2020
Year
2020
Year
2020
Client
Marriott International
Client
Marriott International
Client
Marriott International
Industry
Hospitality & Lifestyle
Industry
Hospitality & Lifestyle
Industry
Hospitality & Lifestyle
Project Duration
12 months
Project Duration
12 months
Project Duration
12 months
Introduction
Introduction
Introduction
Marriott entrusted Lézard & Balthazar with the launch of its first hotel in Tunisia — the Sousse Pearl Marriott Resort & Spa.
Our mission was to introduce the brand to the Tunisian market with a full 360° communication and influence strategy that reflected Marriott’s global standards while embracing local culture.
Objective
Objective
Objective
To successfully establish the Marriott brand in Tunisia, creating strong visibility, aspiration, and loyalty through digital storytelling and strategic PR activations.
Challenge
Challenge
Challenge
Translating a world-renowned hospitality brand into a locally relevant experience, capable of engaging both Tunisian travelers and international audiences.
Result
Result
Result
Successful brand launch and positioning in Tunisia
Full digital and PR ecosystem established for the resort
Strategic influencer activations and lifestyle content
Reinforced Marriott’s footprint in North Africa
Latest Projects
Branding, PR & Influence Strategy
MARRIOTT – Brand Installation in Tunisia
MARRIOTT – Brand Installation in Tunisia
MARRIOTT – Brand Installation in Tunisia
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
A full 360° campaign introducing Marriott to Tunisia with the Sousse Pearl Resort & Spa. Combining storytelling, influencer activations, and digital campaigns, the project blended global luxury standards with local authenticity.
Year
2020
Year
2020
Year
2020
Client
Marriott International
Client
Marriott International
Client
Marriott International
Industry
Hospitality & Lifestyle
Industry
Hospitality & Lifestyle
Industry
Hospitality & Lifestyle
Project Duration
12 months
Project Duration
12 months
Project Duration
12 months
Introduction
Introduction
Introduction
Marriott entrusted Lézard & Balthazar with the launch of its first hotel in Tunisia — the Sousse Pearl Marriott Resort & Spa.
Our mission was to introduce the brand to the Tunisian market with a full 360° communication and influence strategy that reflected Marriott’s global standards while embracing local culture.
Objective
Objective
Objective
To successfully establish the Marriott brand in Tunisia, creating strong visibility, aspiration, and loyalty through digital storytelling and strategic PR activations.
Challenge
Challenge
Challenge
Translating a world-renowned hospitality brand into a locally relevant experience, capable of engaging both Tunisian travelers and international audiences.
Result
Result
Result
Successful brand launch and positioning in Tunisia
Full digital and PR ecosystem established for the resort
Strategic influencer activations and lifestyle content
Reinforced Marriott’s footprint in North Africa