Digital Branding & AI Activation
CRISTAL LA BROSSE – “Chedlya Speaks”
CRISTAL LA BROSSE – “Chedlya Speaks”
CRISTAL LA BROSSE – “Chedlya Speaks”
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
Year
2025
Year
2025
Year
2025
Client
Cristal La Brosse
Client
Cristal La Brosse
Client
Cristal La Brosse
Industry
FMCG / Homecare
Industry
FMCG / Homecare
Industry
FMCG / Homecare
Project Duration
6 months
Project Duration
6 months
Project Duration
6 months
Introduction
Introduction
Introduction
A long-standing client since 2020, Cristal La Brosse partnered once again with Lézard & Balthazar to push creative and technological boundaries.
In 2025, we launched “Chedlya”, the first AI-driven digital persona created for a Tunisian brand — giving Cristal La Brosse a modern, human and engaging digital voice.
Objective
Objective
Objective
To rejuvenate the brand’s image and connect with a younger, digital-native audience by leveraging artificial intelligence and social storytelling.
Challenge
Challenge
Challenge
Designing a relatable and emotionally intelligent AI persona that embodies the brand’s spirit — accessible, playful, and trustworthy — while ensuring authenticity and audience engagement.
Result
Result
Result
Winner – African Cristal Festival 2025 (Use of AI)
3M+ organic video views and strong engagement within the first weeks
Significant brand rejuvenation and virality on Instagram and TikTok
Positioned Cristal La Brosse as a North African pioneer in AI-driven brand communication
Latest Projects
Digital Branding & AI Activation
CRISTAL LA BROSSE – “Chedlya Speaks”
CRISTAL LA BROSSE – “Chedlya Speaks”
CRISTAL LA BROSSE – “Chedlya Speaks”
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
Year
2025
Year
2025
Year
2025
Client
Cristal La Brosse
Client
Cristal La Brosse
Client
Cristal La Brosse
Industry
FMCG / Homecare
Industry
FMCG / Homecare
Industry
FMCG / Homecare
Project Duration
6 months
Project Duration
6 months
Project Duration
6 months
Introduction
Introduction
Introduction
A long-standing client since 2020, Cristal La Brosse partnered once again with Lézard & Balthazar to push creative and technological boundaries.
In 2025, we launched “Chedlya”, the first AI-driven digital persona created for a Tunisian brand — giving Cristal La Brosse a modern, human and engaging digital voice.
Objective
Objective
Objective
To rejuvenate the brand’s image and connect with a younger, digital-native audience by leveraging artificial intelligence and social storytelling.
Challenge
Challenge
Challenge
Designing a relatable and emotionally intelligent AI persona that embodies the brand’s spirit — accessible, playful, and trustworthy — while ensuring authenticity and audience engagement.
Result
Result
Result
Winner – African Cristal Festival 2025 (Use of AI)
3M+ organic video views and strong engagement within the first weeks
Significant brand rejuvenation and virality on Instagram and TikTok
Positioned Cristal La Brosse as a North African pioneer in AI-driven brand communication
Latest Projects
Digital Branding & AI Activation
CRISTAL LA BROSSE – “Chedlya Speaks”
CRISTAL LA BROSSE – “Chedlya Speaks”
CRISTAL LA BROSSE – “Chedlya Speaks”
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
The first AI-driven persona for a Tunisian brand, “Chedlya” gave Cristal La Brosse a playful, modern voice that resonated with younger audiences. The campaign went viral, winning the African Cristal Festival 2025 for its pioneering use of AI in communication.
Year
2025
Year
2025
Year
2025
Client
Cristal La Brosse
Client
Cristal La Brosse
Client
Cristal La Brosse
Industry
FMCG / Homecare
Industry
FMCG / Homecare
Industry
FMCG / Homecare
Project Duration
6 months
Project Duration
6 months
Project Duration
6 months
Introduction
Introduction
Introduction
A long-standing client since 2020, Cristal La Brosse partnered once again with Lézard & Balthazar to push creative and technological boundaries.
In 2025, we launched “Chedlya”, the first AI-driven digital persona created for a Tunisian brand — giving Cristal La Brosse a modern, human and engaging digital voice.
Objective
Objective
Objective
To rejuvenate the brand’s image and connect with a younger, digital-native audience by leveraging artificial intelligence and social storytelling.
Challenge
Challenge
Challenge
Designing a relatable and emotionally intelligent AI persona that embodies the brand’s spirit — accessible, playful, and trustworthy — while ensuring authenticity and audience engagement.
Result
Result
Result
Winner – African Cristal Festival 2025 (Use of AI)
3M+ organic video views and strong engagement within the first weeks
Significant brand rejuvenation and virality on Instagram and TikTok
Positioned Cristal La Brosse as a North African pioneer in AI-driven brand communication