Brand Activation & Digital Marketing
Etihad Airways
Etihad Airways
Etihad Airways
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
Year
2025
Year
2025
Year
2025
Client
Etihad
Client
Etihad
Client
Etihad
Industry
Travel & Leisure
Industry
Travel & Leisure
Industry
Travel & Leisure
Project Duration
2 weeks
Project Duration
2 weeks
Project Duration
2 weeks
Intro
Intro
Intro
Lézard & Balthazar is a creative and strategic communication agency, and for the launch of Etihad Airways’ new Abu Dhabi–Tunis route on November 1, 2025, we were mandated to lead the full PR strategy surrounding this milestone. The new connection strengthens Etihad’s presence in North Africa and consolidates Abu Dhabi’s position as a global hub for connectivity to the Middle East, Asia, and beyond.
Mission
Mission
Mission
Our role was to ensure a strong, coherent, and high-standard media presence in line with the company’s excellence.
Solution
Solution
Solution
We designed and distributed a targeted press invitation, orchestrated media mobilization, and coordinated all journalist interactions to maximize visibility for this strategic new route.
Impact
Impact
Impact
The activation at Azur City Mall — led by Etihad — benefited from enhanced press coverage thanks to our careful selection, invitations, and media coordination. This approach allowed us to:
Generate immediate and high-quality media coverage
Build a coherent narrative around the launch
Strengthen Etihad’s presence in the Tunisian market
Highlight a key milestone in the airline’s expansion strategy
We are proud to have supported Etihad in promoting this major announcement and to have led the PR side of this strategic launch.
Latest Projects
Brand Activation & Digital Marketing
Etihad Airways
Etihad Airways
Etihad Airways
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
Year
2025
Year
2025
Year
2025
Client
Etihad
Client
Etihad
Client
Etihad
Industry
Travel & Leisure
Industry
Travel & Leisure
Industry
Travel & Leisure
Project Duration
2 weeks
Project Duration
2 weeks
Project Duration
2 weeks
Intro
Intro
Intro
Lézard & Balthazar is a creative and strategic communication agency, and for the launch of Etihad Airways’ new Abu Dhabi–Tunis route on November 1, 2025, we were mandated to lead the full PR strategy surrounding this milestone. The new connection strengthens Etihad’s presence in North Africa and consolidates Abu Dhabi’s position as a global hub for connectivity to the Middle East, Asia, and beyond.
Mission
Mission
Mission
Our role was to ensure a strong, coherent, and high-standard media presence in line with the company’s excellence.
Solution
Solution
Solution
We designed and distributed a targeted press invitation, orchestrated media mobilization, and coordinated all journalist interactions to maximize visibility for this strategic new route.
Impact
Impact
Impact
The activation at Azur City Mall — led by Etihad — benefited from enhanced press coverage thanks to our careful selection, invitations, and media coordination. This approach allowed us to:
Generate immediate and high-quality media coverage
Build a coherent narrative around the launch
Strengthen Etihad’s presence in the Tunisian market
Highlight a key milestone in the airline’s expansion strategy
We are proud to have supported Etihad in promoting this major announcement and to have led the PR side of this strategic launch.
Latest Projects
Brand Activation & Digital Marketing
Etihad Airways
Etihad Airways
Etihad Airways
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
A creative retail and omnichannel campaign for Point M, designed to unify in-store, e-commerce, and social media touchpoints while reinforcing a strong, premium brand presence.
Year
2025
Year
2025
Year
2025
Client
Etihad
Client
Etihad
Client
Etihad
Industry
Travel & Leisure
Industry
Travel & Leisure
Industry
Travel & Leisure
Project Duration
2 weeks
Project Duration
2 weeks
Project Duration
2 weeks
Intro
Intro
Intro
Lézard & Balthazar is a creative and strategic communication agency, and for the launch of Etihad Airways’ new Abu Dhabi–Tunis route on November 1, 2025, we were mandated to lead the full PR strategy surrounding this milestone. The new connection strengthens Etihad’s presence in North Africa and consolidates Abu Dhabi’s position as a global hub for connectivity to the Middle East, Asia, and beyond.
Mission
Mission
Mission
Our role was to ensure a strong, coherent, and high-standard media presence in line with the company’s excellence.
Solution
Solution
Solution
We designed and distributed a targeted press invitation, orchestrated media mobilization, and coordinated all journalist interactions to maximize visibility for this strategic new route.
Impact
Impact
Impact
The activation at Azur City Mall — led by Etihad — benefited from enhanced press coverage thanks to our careful selection, invitations, and media coordination. This approach allowed us to:
Generate immediate and high-quality media coverage
Build a coherent narrative around the launch
Strengthen Etihad’s presence in the Tunisian market
Highlight a key milestone in the airline’s expansion strategy
We are proud to have supported Etihad in promoting this major announcement and to have led the PR side of this strategic launch.