Brand Activation & Digital Marketing
Uriage
Uriage
Uriage
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
Year
2018
Year
2018
Year
2018
Client
Uriage
Client
Uriage
Client
Uriage
Industry
Healthcare
Industry
Healthcare
Industry
Healthcare
Project Duration
7 years
Project Duration
7 years
Project Duration
7 years
Intro
Intro
Intro
Lézard & Balthazar is a creative and strategic communication agency, and in 2022 it launched one of several digital and retail campaigns developed for Uriage over the course of a seven-year collaboration. This specific activation focused on the brand’s baby care products and was designed to immerse young Tunisian parents in a reassuring, expert-led universe, present across every touchpoint. A hybrid strategy blending content, influence, retail and digital created a complete ecosystem around the everyday lives of families.
Challenge
Challenge
Challenge
How to increase the visibility of baby care products in a saturated market while building long-term trust with parents? The brand needed to establish itself as a natural reflex across social media, pharmacies, and among key opinion leaders in the pediatric and dermatological fields.
Solution
Solution
Solution
We designed a deeply integrated multichannel campaign, including:
Video spots broadcast across key digital platforms
Collaborations with influencers and KOLs, including dermatologists and industry experts
Immersive in-pharmacy decorations to strengthen point-of-sale presence
Engaging social activations to connect with parents in their daily routines
A seamless orchestration between retail, digital and influence channels ensured a holistic brand experience.
Impact
Impact
Impact
This multichannel strategy:
Significantly boosted the visibility of the Uriage baby range in Tunisia
Enhanced the in-pharmacy shopping experience through strong visual presence
Strengthened emotional connection and trust with families
Established the brand as a lasting part of Tunisian parents’ everyday lives.
Latest Projects
Brand Activation & Digital Marketing
Uriage
Uriage
Uriage
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
Year
2018
Year
2018
Year
2018
Client
Uriage
Client
Uriage
Client
Uriage
Industry
Healthcare
Industry
Healthcare
Industry
Healthcare
Project Duration
7 years
Project Duration
7 years
Project Duration
7 years
Intro
Intro
Intro
Lézard & Balthazar is a creative and strategic communication agency, and in 2022 it launched one of several digital and retail campaigns developed for Uriage over the course of a seven-year collaboration. This specific activation focused on the brand’s baby care products and was designed to immerse young Tunisian parents in a reassuring, expert-led universe, present across every touchpoint. A hybrid strategy blending content, influence, retail and digital created a complete ecosystem around the everyday lives of families.
Challenge
Challenge
Challenge
How to increase the visibility of baby care products in a saturated market while building long-term trust with parents? The brand needed to establish itself as a natural reflex across social media, pharmacies, and among key opinion leaders in the pediatric and dermatological fields.
Solution
Solution
Solution
We designed a deeply integrated multichannel campaign, including:
Video spots broadcast across key digital platforms
Collaborations with influencers and KOLs, including dermatologists and industry experts
Immersive in-pharmacy decorations to strengthen point-of-sale presence
Engaging social activations to connect with parents in their daily routines
A seamless orchestration between retail, digital and influence channels ensured a holistic brand experience.
Impact
Impact
Impact
This multichannel strategy:
Significantly boosted the visibility of the Uriage baby range in Tunisia
Enhanced the in-pharmacy shopping experience through strong visual presence
Strengthened emotional connection and trust with families
Established the brand as a lasting part of Tunisian parents’ everyday lives.
Latest Projects
Brand Activation & Digital Marketing
Uriage
Uriage
Uriage
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
A hybrid strategy combining content, influence, retail, and digital to create a true ecosystem around families' everyday lives.
Year
2018
Year
2018
Year
2018
Client
Uriage
Client
Uriage
Client
Uriage
Industry
Healthcare
Industry
Healthcare
Industry
Healthcare
Project Duration
7 years
Project Duration
7 years
Project Duration
7 years
Intro
Intro
Intro
Lézard & Balthazar is a creative and strategic communication agency, and in 2022 it launched one of several digital and retail campaigns developed for Uriage over the course of a seven-year collaboration. This specific activation focused on the brand’s baby care products and was designed to immerse young Tunisian parents in a reassuring, expert-led universe, present across every touchpoint. A hybrid strategy blending content, influence, retail and digital created a complete ecosystem around the everyday lives of families.
Challenge
Challenge
Challenge
How to increase the visibility of baby care products in a saturated market while building long-term trust with parents? The brand needed to establish itself as a natural reflex across social media, pharmacies, and among key opinion leaders in the pediatric and dermatological fields.
Solution
Solution
Solution
We designed a deeply integrated multichannel campaign, including:
Video spots broadcast across key digital platforms
Collaborations with influencers and KOLs, including dermatologists and industry experts
Immersive in-pharmacy decorations to strengthen point-of-sale presence
Engaging social activations to connect with parents in their daily routines
A seamless orchestration between retail, digital and influence channels ensured a holistic brand experience.
Impact
Impact
Impact
This multichannel strategy:
Significantly boosted the visibility of the Uriage baby range in Tunisia
Enhanced the in-pharmacy shopping experience through strong visual presence
Strengthened emotional connection and trust with families
Established the brand as a lasting part of Tunisian parents’ everyday lives.