Branding & Marketing
WAFACASH – “عشرتنا خير”
WAFACASH – “عشرتنا خير”
WAFACASH – “عشرتنا خير”
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
Year
2024
Year
2024
Year
2024
Client
Wafacash (Attijariwafa Bank Group)
Client
Wafacash (Attijariwafa Bank Group)
Client
Wafacash (Attijariwafa Bank Group)
Industry
Financial Services
Industry
Financial Services
Industry
Financial Services
Project Duration
On going
Project Duration
On going
Project Duration
On going
Introduction
Introduction
Introduction
Lézard & Balthazar supported Wafacash in its strategic expansion into Tunisia by creating an emotional and inclusive campaign that captured the hearts of North African audiences. “عشرتنا خير” (“Our bond is better”) celebrated solidarity, generosity and friendship across borders.
Objective
Objective
Objective
To strengthen Wafacash’s brand awareness in Tunisia and position it as a trusted, human-first financial brand across North Africa.
Challenge
Challenge
Challenge
Designing a multi-market campaign that resonated with both Moroccan and Tunisian audiences, while staying culturally authentic to each.
Result
Result
Result
Winner – African Cristal Festival 2024 (OOH & Print)
12M+ total impressions across OOH, radio and digital
Engagement rate above 8%
Regional recognition and cross-market visibility
Latest Projects
Branding & Marketing
WAFACASH – “عشرتنا خير”
WAFACASH – “عشرتنا خير”
WAFACASH – “عشرتنا خير”
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
Year
2024
Year
2024
Year
2024
Client
Wafacash (Attijariwafa Bank Group)
Client
Wafacash (Attijariwafa Bank Group)
Client
Wafacash (Attijariwafa Bank Group)
Industry
Financial Services
Industry
Financial Services
Industry
Financial Services
Project Duration
On going
Project Duration
On going
Project Duration
On going
Introduction
Introduction
Introduction
Lézard & Balthazar supported Wafacash in its strategic expansion into Tunisia by creating an emotional and inclusive campaign that captured the hearts of North African audiences. “عشرتنا خير” (“Our bond is better”) celebrated solidarity, generosity and friendship across borders.
Objective
Objective
Objective
To strengthen Wafacash’s brand awareness in Tunisia and position it as a trusted, human-first financial brand across North Africa.
Challenge
Challenge
Challenge
Designing a multi-market campaign that resonated with both Moroccan and Tunisian audiences, while staying culturally authentic to each.
Result
Result
Result
Winner – African Cristal Festival 2024 (OOH & Print)
12M+ total impressions across OOH, radio and digital
Engagement rate above 8%
Regional recognition and cross-market visibility
Latest Projects
Branding & Marketing
WAFACASH – “عشرتنا خير”
WAFACASH – “عشرتنا خير”
WAFACASH – “عشرتنا خير”
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
A cross-border emotional campaign celebrating friendship and generosity, positioning Wafacash as a trusted, human-first brand across North Africa. Winner of the African Cristal Festival 2024, it achieved over 12M impressions and 8% engagement.
Year
2024
Year
2024
Year
2024
Client
Wafacash (Attijariwafa Bank Group)
Client
Wafacash (Attijariwafa Bank Group)
Client
Wafacash (Attijariwafa Bank Group)
Industry
Financial Services
Industry
Financial Services
Industry
Financial Services
Project Duration
On going
Project Duration
On going
Project Duration
On going
Introduction
Introduction
Introduction
Lézard & Balthazar supported Wafacash in its strategic expansion into Tunisia by creating an emotional and inclusive campaign that captured the hearts of North African audiences. “عشرتنا خير” (“Our bond is better”) celebrated solidarity, generosity and friendship across borders.
Objective
Objective
Objective
To strengthen Wafacash’s brand awareness in Tunisia and position it as a trusted, human-first financial brand across North Africa.
Challenge
Challenge
Challenge
Designing a multi-market campaign that resonated with both Moroccan and Tunisian audiences, while staying culturally authentic to each.
Result
Result
Result
Winner – African Cristal Festival 2024 (OOH & Print)
12M+ total impressions across OOH, radio and digital
Engagement rate above 8%
Regional recognition and cross-market visibility