Brand Activation & Digital Marketing
XIAOMI – Market Launch & Brand Awareness Campaign
XIAOMI – Market Launch & Brand Awareness Campaign
XIAOMI – Market Launch & Brand Awareness Campaign
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
Year
2019
Year
2019
Year
2019
Client
Xiaomi
Client
Xiaomi
Client
Xiaomi
Industry
Technology & Consumer Electronics
Industry
Technology & Consumer Electronics
Industry
Technology & Consumer Electronics
Project Duration
8 months
Project Duration
8 months
Project Duration
8 months
Introduction:
Introduction:
Introduction:
When Xiaomi entered the Tunisian market, Lézard & Balthazar was appointed to lead its brand introduction and market launch campaign, adapting the Chinese tech giant’s global strategy for North African audiences.
Objective
Objective
Objective
To build Xiaomi’s local brand awareness and establish its positioning as a smart, innovative and accessible tech brand in Tunisia.
Challenge
Challenge
Challenge
Educating a new market about Xiaomi’s ecosystem while ensuring brand consistency with global communication standards.
Result
Result
Result
Successful brand launch in Tunisia with high awareness metrics
Full adaptation of global assets to regional markets
Digital campaigns achieving record engagement
Contributed to Xiaomi’s fast market adoption in North Africa
Latest Projects
Brand Activation & Digital Marketing
XIAOMI – Market Launch & Brand Awareness Campaign
XIAOMI – Market Launch & Brand Awareness Campaign
XIAOMI – Market Launch & Brand Awareness Campaign
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
Year
2019
Year
2019
Year
2019
Client
Xiaomi
Client
Xiaomi
Client
Xiaomi
Industry
Technology & Consumer Electronics
Industry
Technology & Consumer Electronics
Industry
Technology & Consumer Electronics
Project Duration
8 months
Project Duration
8 months
Project Duration
8 months
Introduction:
Introduction:
Introduction:
When Xiaomi entered the Tunisian market, Lézard & Balthazar was appointed to lead its brand introduction and market launch campaign, adapting the Chinese tech giant’s global strategy for North African audiences.
Objective
Objective
Objective
To build Xiaomi’s local brand awareness and establish its positioning as a smart, innovative and accessible tech brand in Tunisia.
Challenge
Challenge
Challenge
Educating a new market about Xiaomi’s ecosystem while ensuring brand consistency with global communication standards.
Result
Result
Result
Successful brand launch in Tunisia with high awareness metrics
Full adaptation of global assets to regional markets
Digital campaigns achieving record engagement
Contributed to Xiaomi’s fast market adoption in North Africa
Latest Projects
Brand Activation & Digital Marketing
XIAOMI – Market Launch & Brand Awareness Campaign
XIAOMI – Market Launch & Brand Awareness Campaign
XIAOMI – Market Launch & Brand Awareness Campaign
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
A successful introduction of Xiaomi to the Tunisian market, adapting the brand’s global identity for regional audiences. The launch boosted awareness, drove strong engagement, and positioned Xiaomi as a key tech player in North Africa.
Year
2019
Year
2019
Year
2019
Client
Xiaomi
Client
Xiaomi
Client
Xiaomi
Industry
Technology & Consumer Electronics
Industry
Technology & Consumer Electronics
Industry
Technology & Consumer Electronics
Project Duration
8 months
Project Duration
8 months
Project Duration
8 months
Introduction:
Introduction:
Introduction:
When Xiaomi entered the Tunisian market, Lézard & Balthazar was appointed to lead its brand introduction and market launch campaign, adapting the Chinese tech giant’s global strategy for North African audiences.
Objective
Objective
Objective
To build Xiaomi’s local brand awareness and establish its positioning as a smart, innovative and accessible tech brand in Tunisia.
Challenge
Challenge
Challenge
Educating a new market about Xiaomi’s ecosystem while ensuring brand consistency with global communication standards.
Result
Result
Result
Successful brand launch in Tunisia with high awareness metrics
Full adaptation of global assets to regional markets
Digital campaigns achieving record engagement
Contributed to Xiaomi’s fast market adoption in North Africa